shopify卖家处置客户数据应该若何使用Cookie和客户跟踪
Cookie 和客户跟踪
世界各地的国度和地域都出台了有关律例，，划定企业若何网络、、、处置和共享客户数据。网络客户数据，，出格是 Cookie 数据和与浏览活动有关的其他数据，，对于想要深刻相识其客户行为的商家至关重要。此数据还有助于商家在第三方营销平台上向客户投放告白。
为了援手商家遵守这些律例并与客户成立信赖，，Shopify 提供了多种利用、、、职能和开发人员工具。
您能够装置由 Shopify 创建的 客户隐衷横幅利用 ，，或者浏览 Shopify 利用商店以获取 第三方隐衷横幅。
在决定您的商店必要怎么做能力遵守各类隐衷律例时，，请务必征询您的律师。
使用告白网络进行数据共享
为了改进您的营销活动，，您的客户数据将用于优化面向现有和潜在客户的告白并对这些告白进行个性化设置。告白网络必要有关您客户的小我信息，，以便与其网络中的一样客户匹配。
此小我信息可能蕴含电子邮件地址、、、电话号码、、、IP 地址、、、姓名、、、邮寄地址和第三方跟踪 Cookie。若是任何此类小我信息与告白网络数据库中的用户匹配，，则能够将告白定向到这些用户，，或者能够将该信息用于营销归因，，以确定告白活动应在何时获得销售收入。
当您共享客户的小我信息时，，请确保共享对象是您信赖的营销合作同伴。必须奉告客户您将若何共享数据，，并确定要跟踪和共享的数据类型或数量。请确保您的隐衷政策是最新的，，以便向客户提供此信息。
某些合作同伴或渠道（例如 Facebook）可让您自界说跟踪和共享的数据类型和数量。
跟踪欧洲客户和 GDPR 合规性
凭据欧盟的《通用数据；；；ぬ趵(GDPR)，，必须先征得接见您在线商店的欧洲客户的赞成，，而后能力跟踪他们。跟踪您在线商店客户的最常见方式是使用浏览器 Cookie。这些浏览器 Cookie 称为非必须 Cookie，，在征得客户赞成之前必须限度其使用。
限度跟踪欧洲访客
为了限度接见您在线商店的欧洲客户（凭据其 IP 地址确定）的跟踪，，您能够在您的 Shopify 商店设置中启用限度跟踪欧洲客户。启用后，，此职能会限度 Shopify 对在线商店客户的跟踪，，并通知您商店中已装置的任何第三方利用限度其跟踪。
步骤：
在 Shopify 后盾中，，点击在线商店。
点击偏好设置 > 客户隐衷。
点击限度跟踪欧洲客户。
把稳
限度非必要的 cookie 跟踪会影响您的在线商店分析、、、营销归因以及实现再营销的能力。
Shopify 限度跟踪的方式
Shopify 通过将自己的非必须 Cookie（在美狮贵宾会官网 Cookie 政策中概述）降级为会话 Cookie 来限度客户跟踪。当客户关闭浏览器时，，通；；；嵘境峄 Cookie。若是客户赞成跟踪，，则非必须 Cookie 升级为永远 Cookie，，客户关闭浏览器时不会删除这些 Cookie。
Shopify 若何限度第三方跟踪
由于 Shopify 无法节制第三方利用或剧本是否跟踪客户，，因而我们向第三方提供了赞成跟踪 API 供其与之集成。赞成跟踪 API 可向第三方奉告客户是否赞成跟踪。若是未启用限度跟踪欧洲客户，，则使用赞成跟踪 API 的第三方会被奉告，，除非已明确撤销赞成，，不然能够跟踪欧洲客户。
查看您正在使用的第三方利用和剧本的服务条款和隐衷政策，，以确定他们若何尊重客户意愿。
获取客户跟踪赞成
网络客户赞成后，，您能够跟踪来自必要征得赞成才可跟踪的国度和地域的客户。网络此赞成的最常见方式是通过隐衷横幅或 Cookie 横幅。这些横幅通常显示在网站底部，，并提醒用户选择接受非必须 Cookie 用于进行分析和营销。
若是您但愿实现自己的隐衷横幅，，或使用第三方 Cookie 横幅，，请验证该横幅是否使用 Shopify 的赞成跟踪 API 来读取和网络客户的赞成。若是没有使用赞成跟踪 API，，Shopify 非必须 Cookie 将持续受到限度，，这会影响您在线商店的分析和营销业绩。
Shopify商户官网原文详情：
Cookies and customer tracking
Countries and regions around the world have introduced regulations that dictate how businesses collect, handle, and share their customer’s data. Collecting customer data, especially cookie data and other data related to browsing activity, is essential to merchants looking for insights on their customer’s behaviour. This data also helps merchants advertise to customers on third-party marketing platforms.
To help merchants comply with these regulations and build trust with their customers, Shopify provides a variety of apps, features, and developers tools.
You can install the Customer Privacy Banner app created by Shopify, or browse the Shopify App Store for third-party privacy banners.
When making a decision about what your business needs to do to comply with various privacy regulations it’s important to consult with your lawyer.
Data sharing with ad networks
To improve your marketing campaigns, your customer data is used to optimize and personalize the ads targeting existing and prospective customers. Ad networks require personal information about your customers to match those same customers in their network.
This personal information might include email addresses, phone numbers, IP addresses, names, mailing addresses, and third-party tracking cookies. If any of this personal information matches users in the ad network's database, then ads can be targeted towards those users, or that information can be used for marketing attribution to determine when a campaign should take credit for a sale.
When you share your customer's personal information, make sure that you do so with a marketing partner that you trust. It's important to tell your customers how you share data, and to decide what type of data, or how much data, you want to track and share. Make sure that your privacy policy is up to date to provide this information to your customers.
Some partners or channels, such as Facebook, let you to customize the type and amount of data you track and share.
Tracking European customers and GDPR compliance
Under the European Union’s General Data Protection Regulation (GDPR), European customers visiting your online store must give consent before they can be tracked. The most common way of tracking customers to your online store is using browser cookies. These browser cookies are referred to as non-essential cookies and must be limited in use until consent is given by the customer.
Limit tracking for visitors from Europe
To limit the tracking of European customers visiting your online store, as determined by their IP address, you can enable Limit tracking for customers in Europe in your Shopify store settings. When enabled, this feature limits Shopify’s tracking of online store customers and notifies any third-party apps that you have installed in your store to limit their own tracking.
Steps:
In your Shopify admin, click Online Store.
Click Preferences > Customer privacy.
Click Limit tracking for customers in Europe.
Caution
Limiting non-essential cookie tracking impacts the accuracy of your online store analytics, marketing attribution, and your ability to do retargeting.
How Shopify limits tracking
Shopify limits customer tracking by downgrading its own non-essential cookies, outlined in our Cookie Policy, to session cookies. Session cookies are generally deleted when the customer closes their browser. If a customer consents to tracking, then the non-essential cookies are upgraded to persistent cookies, which are not deleted when the customer closes their browser.
How Shopify limits third-party tracking
Because Shopify can’t control if a third-party app or script tracks a customer, we provide third parties with a consent tracking API for them to integrate with. The consent tracking API tells the third party if a customer has provided consent to be tracked. If Limit tracking for customers in Europe is not enabled, then third parties using the consent tracking API are told that a European customer can be tracked unless consent is explicitly revoked.
Review the terms of service and privacy policies of third-party apps and scripts that you’re working with to determine how they are respecting customer consent.
Getting customer tracking consent
Gathering customer consent lets you track customers in countries and regions that require consent before tracking. The most common way of gathering this consent is through privacy banners or cookie banners. These banners often appear at the bottom of websites and prompt the user with the option to accept non-essential cookies for analytics and marketing.
If you're looking to implement your own privacy banner, or use a third-party cookie banner, then verify that the banner uses Shopify’s consent tracking API for reading and collecting the customer’s consent. Without the consent tracking API, Shopify non-essential cookies will continue to be limited, which affects your online store's analytics and marketing performance.