商品绑缚销售政策

卖家能够将分歧商品绑缚在一路，，形成一个新的绑缚商品。。设计优良的绑缚商品可以为买家带来方便和价值。。遵守此援手页面上的政策能够援手亚马逊的买家更轻松地找到捆装商品，，预防存在反复或靠近反复的商品信息。。

绑缚商品通用政策

• 若是绑缚商品中的重要商品来自“视频游戏”分类，，或是媒介类商品（图书、、、音乐、、、影视），，则您不成颁布这些绑缚商品。。

• 您能够将媒介类商品（图书、、、音乐、、、影视）和视频游戏类商品作为次要商品放入绑缚商品内，，但前提是这些商品拥有有关性且是对绑缚商品内重要商品的补充。。例如，，您可颁布蕴含瑜伽垫（重要商品）、、、瑜伽 DVD 和瑜伽书的绑缚商品。。

• 重要商品分类（颁布商品使用的一样分类）的销售佣金合用于整个绑缚商品。。

• 绑缚商品内的所有商品均必须切合亚马逊的销售政策。。更具体而言，，绑缚商品内的所有商品均必须切合每个分类的有关指南。。

• 绑缚商品图片、、、个性和描述也必须遵守亚马逊的商品颁布政策。。

• 若是您未遵守绑缚商品政策（蕴含以下绑缚商品具体指南），，我们可能会在不另行通知的情况下取缔您颁布的任何绑缚商品并/或暂停您的账户。。亚马逊保留随时批改或撤销本政策的权势。。

绑缚商品具体指南

绑缚商品和分类：

• 绑缚商品必须由拥有高度互补性的商品组成（这意味着绑缚商品中的商品有助于更好地使用其他内含商品，，或者是一路采办能给买家带来方便）。。

• 绑缚商品由多件单品组成，，其中每件单品均可通过唯一的 ASIN/UPC 鉴别，，但作为一件商品一路销售。。蕴含多件商品且由单个 ASIN/UPC 进行标识的预包装套装不会被视为绑缚商品。。

• 绑缚商品只能颁布在单个分类下，，即便绑缚商品中的商品来自多个分类。。若是绑缚商品中的商品来自多个分类，，则此绑缚商品仅可颁布在价值最高的商品所属的分类下。。此项准则的唯一例外是价值最高的商品为媒介类商品（图书、、、音乐、、、影视）或视频游戏（由于绑缚商品不能颁布在这些分类下）。。在这些情况下，，绑缚商品应该颁布在价值第二高但不是媒介类商品（图书、、、音乐、、、影视）或视频游戏的商品所属的分类下。。

• 绑缚商品必须拥有独立的尺度商品编码或制作商零件号。。绑缚商品中任何单件商品的编码均不得用作该绑缚商品的编码。。使用绑缚商品内任何单个商品的 UPC 标识整个绑缚商品，，可能会导致商品被立即移除。。您应掌管为自己创建的每个绑缚商品获取一个 UPC。。

• 请勿在绑缚商品中放入通常商品，，由于这可能会误导买家以为该通常商品与绑缚商品中的品牌商品属于统一品牌。。通常商品是指在商品自身或包装上均没有任何品牌标识的商品（不仅仅是未被宽泛认可的品牌）。。

• 绑缚商品能够由分歧品牌的商品组成，，但绑缚商品自身应使用绑缚中价值最高的商品象征品牌。。

• 若是商品是多件装商品，，如六双袜子，，请将其作为一件商品而不是绑缚商品颁布。。请参阅“多件装商品的 UPC 和商品包装数量”。。

• 若是商品是父商品的变体，，请将其作为父商品系列内的变体而不是绑缚商品颁布。。请参阅创建父/子变体关系。。

• 若是您将绑缚商品与现有的绑缚商品匹配，，则绑缚商品中的商品必须在每个方面与现有绑缚商品内的商品齐全一样。。若是您的绑缚商品在职何方面有所分歧，，则必须创建新的绑缚商品。。您不能更改现有的商品信息使其与新绑缚商品的规格一致。。

• 一旦创建绑缚商品，，则不成批改该绑缚商品的内含商品。。若是您想要在绑缚商品中增长或移除商品，，则必须创建一个拥有唯一 UPC 的新绑缚商品，，或将其匹配到与批改后的绑缚商品齐全一样的现有绑缚商品。。

绑缚商品保修和退货：

• 若是您颁布绑缚商品，，则必须接受整个绑缚商品作为单件商品进行退货和退款。。

• 绑缚商品不得蕴含任何单独的保修商品或延期保修服务。。

绑缚商品名称：

• 绑缚商品名称的长度应遵循亚马逊颁布政策中的商品名称长度划定。。本政策允许所有美国分类下的商品使用最长 200 个字符（蕴含空格）的商品名称。。

• 在商品名称中蕴含“绑缚商品”一词和绑缚商品所含商品的数量。。例如：

  绑缚商品 - 3 件商品：托特包、、、针织围巾和手套 - 蓝色

• 若是绑缚商品仅蕴含几件商品，，请在商品名称中将这些商品列出。。例如：

                  体式 [重要商品名称] +“附带”+ [绑缚商品内含商品的商品名称] 示例“Kodak EasyShare C143 12MP 数码相机，，附带充电电池和携带包 - 蓝色”

• 若是绑缚商品蕴含多件商品，，请在商品名称中列出重要商品和次要商品，，以及该绑缚商品中的商品总数。。在这些情况下，，整个绑缚商品的内含商品信息必须在绑缚商品详情中以重点大局列出。。

                  体式 [重要商品名称] +“附带”+ [绑缚商品内含商品简介] +“（商品数）”示例“Yamaha PAC112J Sunburst 吉他，，附带包、、、支架和配件（11 件商品）”

绑缚商品详情和图片：

• 绑缚商品详情页面中的特色重点 1 必须注明商品是“X”件商品的绑缚商品，，并且必须表明绑缚商品中的商品。。

• 绑缚商品详情页面中的描述必须注明商品是一个绑缚商品，，并且必须用相宜的批示词（如型号、、、色彩和尺寸）注明商品。。

• 绑缚商品的主图片必须蕴含其中的具体商品（并且不得蕴含该绑缚商品中没有的任何商品）。。不允许使用蕴含代表性商品或类似商品的图片。。

 亚马逊官网原文详情：

Product Bundling Policy

Sellers can create bundles composed of different products to create a new bundled product. Well-designed product bundles provide convenience and value to buyers. Adhering to the policies on this page will help Amazon customers locate product bundles more easily and prevent duplicate or near-duplicate listings.

General bundle policy

• You may not list bundled products where the primary product in the bundle is from the Video Games category or is a Books, Music, Video, or DVD (BMVD) product.

• You may include BMVD and Video Games items as secondary products in a bundle if they are related and complementary to the primary product in the bundle. For example, you can list a bundle composed of a yoga mat (the primary product), a yoga DVD, and a yoga book.

• The referral fee for the primary product's category (the same category used to list the product) applies to the entire bundle.

• All products in bundles must comply with Amazon's selling policies. More specifically, all products within bundles must adhere to the guidelines for each category.

• Bundle images, features, and descriptions must also adhere to Amazon listing policies.

• Failure to adhere to the Bundle Policy, including the following Detailed Bundle Guidelines, may result in the removal without notice of any bundled product listing, account suspension, or both. Amazon reserves the right to modify or revoke this policy at any time.

Detailed bundle guidelines

Bundle listing and categorization:

• Bundles must consist of items that are highly complementary (this means items in the bundle enable or enhance the use of other items in the bundle or provide convenience to the buyer by purchasing them together) .

• Bundles consist of multiple single items that can each be identified by a unique ASIN/UPC and are sold together as a single offering. A pre-packaged kit or pack with multiple items that is identified by a single ASIN/UPC is not considered a bundle.

• A bundle may be listed in a single category only, even if the products comprising the bundle are from multiple categories. If a bundle includes products from multiple categories, it may be listed only in the category of the highest priced item in the bundle. The only exception to this guideline is if the highest priced item is BMVD or Video Games (because bundles may not be listed in these categories). In these cases, the bundle should be listed in the category with the second highest prices item that is not BMVD or Video Games.

• The bundle must have its own standard product identifier or manufacturer part number. The identifier of any individual product in the bundle may not serve as the identifier for the bundle. Using a UPC from any single product in the bundle to identify the entire bundle may lead to immediate removal of the listing. You are responsible for obtaining a UPC for each bundle you create.

• Do not include generic products in a bundle, as it may mislead customers into thinking the generic product belongs to the same brand as one of the branded products in the bundle. Generic products are identified as items with no brand whatsoever on the product or packaging (not just widely unrecognized brands).

• A bundle can be composed of different branded items, however the bundle itself should be branded according to the highest priced item in the bundle.

• If an item is a multi-pack, such as six pairs of socks, list it as a single product and not as a bundle. See UPCs and Item Package Quantity for Multi-Packs.

• If an item is a variation of a parent product, list it as a variation within the parent product’s family and not as a bundle. See Creating parent-child variation relationships.

• If you match your bundle to an existing bundle listing, the products in your bundle must be exactly the same as the products in the existing bundle in every respect. If your bundle is different in any way, you must create a new bundle listing. You may not change the existing listing to align to the specifications of your new bundle.

• Once you create a bundle, you may not modify the components of that bundle. If you want to add or remove products from the bundle, you must create a new bundle listing with a unique UPC or match to an existing bundle listing that is identical to your revised bundle.

Bundle warranties and returns:

• If you list a product bundle, you must accept the entire bundle as a return and refund it as a single unit.

• A bundle cannot contain any separate warranty products or extended service plans.

Bundle titles:

• Bundle title length should align to title length rules in Amazon’s listing policy. This policy allows listings with a title length of maximum 200 characters (including spaces) in all U.S. categories.

• Include the word "Bundle" and the number of items in the bundle in the product title. For example:

  Bundle – 3 items: Tote Bag, Knit Scarf and Gloves - Blue

• If the bundle includes only a few items, list them in the title. For example:

                  FORMAT
[Main Product title] + “Bundle with” + [Bundle Component Product title(s)]
EXAMPLES
"Kodak EasyShare C143 12MP Digital Camera Bundle with Rechargeable Batteries & Carrying Case – Blue"

• If the bundle includes many items, list the primary and secondary items in the title, along with the total number of items in the bundle. In these cases, the entire bundle component information must be listed in the bullet points within the bundle details.

                  FORMAT
[Main Product title] + “Bundle with” + [Bundle Component Summary] + “(# Items)”
EXAMPLES
"Yamaha PAC112J Sunburst Guitar Bundle with Bag, Stand and Accessories (11 Items)"

Bundle product details and images:

• Feature Bullet 1 in the detail page for your bundle must state that the product is a bundle of "X" number of items and must identify the products in the bundle.

• The description in the detail page for your bundle must state that the product is a bundle and must also identify the products in the bundle (with appropriate designators, such as model number, color, and size).

• The main image for the bundle must include the specific products in the bundle (and must not include any items that are excluded from the bundle). Images of representative or similar products are not permitted.

 文章起源：亚马逊官方网站